There’s a stark difference between being productive and keeping busy. Business owners often get entangled in the latter.
Suddenly, the “hard work” they praise is the culprit of burnout and preventable failure. And it all starts the moment they put on multiple hats.
The “hats” in question:
- Designing posts.
- Writing sales content.
- Making sure their website is always up and running.
- Keeping up with and replying to the latest comments.
- Replying to emails.
- Managing social media.
- Scheduling meetings.
Although all of these tasks are essential to any business, they’re not always yours to tackle. They can also be painfully time-consuming and deter you from reaching your sales goals.
Your smartest decision will be to outsource those tasks – even if you know you can do them. After all, when it comes to running a successful business, being a jack of all trades won’t serve you well.
In this article, we’ll be going through a list of tasks you can easily outsource to get your time back on track.
Copy is your online salesperson. When conversion-focused, copywriting is a mix of art and science that requires years of practice. If even the wrong words on a button could derail a customer’s journey, just imagine putting the wrong words across an entire sales funnel.
Besides, having to write for your own web pages, ads, emails, and sales pages is a whole undertaking in itself.
The right words are scalable and can get you a massive return for your investment. The wrong words, however, are expensive. Outsourcing this task to a professional copywriter will give you on-demand quality content whenever you need it.
Even with the help of drag-and-drop design platforms like Canva, there’s just something about certain designs that scream “amateurish.” Especially if you’re trying to fit graphic design into your countless skills.
The easiest platform in the world doesn’t give you the amount of insight a graphic designer uses to create unique and intentional pieces for their clients. Not only will they perfectly match elements to a brand’s purpose, but will do so to match your specific brand. They’ll create every element from scratch and adjust it to your liking. No pre-made vectors here!
So, if you don’t love the idea of designing, there are people who do. Hand it over.
Social Media Management
Probably the most boring of tasks, social media management is sure to drain your energy if you’re not a pro at it.
From brainstorming and planning to creating to scheduling each post at the best possible time…we got tired even writing this. Not to mention stories and ads across all social media channels.
If it sounds like a daunting task, it’s because it is. Thankfully, you don’t have to do it. You can outsource your social media tasks and breathe a sigh of relief.
People love to go on about how websites “sell 24/7,” but they forget about multiple factors. Websites crash. Websites could get hacked. And they require continuous maintenance if you’d like them to work while you sleep.
Reliable services like managed hosting and website care plans will make sure your site is always fast and reliable to support your business. After all, if you hire a mechanic to keep your engine running…why can’t you do the same for your website?
Scheduling Meetings, Replying to Emails, and Everything In Between
These bits of work may sound inoffensive, but they’re the ones that take up most of your time.
You spend one minute here, one minute there, until you finally realise you’ve spent hours managing tiny details. So, if you’re not supposed to be doing all that grunt work, then who is?
A virtual assistant (VA), of course.
The job of a VA is to pick up what you consider to be “tedious work” and get it done, fast. Only for them, it’s a full-time job. If you don’t have a VA, you have no idea what it feels like to lift a tonne off your shoulders.
As a business owner, time is your most valuable commodity. Your job is to make sure everything runs smoothly, and outsourcing the right tasks will help you with that.
Once you’re 100% clear on which tasks you must do versus the ones that eat into your time, you’ll be able to outsource effectively. If you’re still unsure, the tasks we’ve mentioned are a great starting point.
Hiccups are bound to happen, by the way. But don’t be discouraged – as long as you put in the work to get the best results, you’re on the right track.